Carol Staab
Associate Broker
Douglas Elliman
111 Fifth Avenue
New York , NY 10003

Main Content

10 Staging Mistakes That Can Cost You A Sale

Before Staging

1049 5th Avenue #14A before staging

The right staging made all the difference in marketing my exclusive listing at 1049 Fifth Avenue #14A asking $6,595,000.

The first image shows the living room and terrace before staging and below is the transformation after staging.

After Staging

1049 5th Avenue #14A after staging.

Here are 10 mistakes to avoid when staging a home:

1. Displaying Personal Items – Most showings last around 15 minutes or less. Don’t distract buyers’ attention with your personal photos and or nick-nacs

2. Choosing The Wrong Colors – Keep staging colors neutral but not boring. Make sure your walls are in good shape and painted a warm shade of white.

3. Don’t Ignore The Scale Of The Room- Furniture that is too big will make a place look smaller. Don’t overcrowd a room. That will make it look smaller. If you are staging a big space don’ sparsely furnish it. Also consider the shape of the furniture that will best enhance a room

4. Poor Lighting – Light is one of the most important features that buyers look for when viewing an space. No matter how light and bright you think your place is increase the wattage. Use 3 points of light in a room that can be 2 table lamps and a floor lamp or 3 table lamps. Be sure to use incandescent light for a warmer more inviting feel.

5. Too Much Drama – Don’t add dramatic touches. Set tables with everyday plates however avoid formal settings. Often drama can turn buyers off and read as trying too hard.

6. Not Hiring A Stager – The cost of hiring a stager is on average 1% of the sale. 80% of my business is marketing homes. I either have my listings physically staged if my clients agree or have them digitally staged at the very least sot that my listings look great on-line and buyers can re-imagine what the apartment’s possibilities.

7. Don’t Make It Too Trendy – Wall paper may be used in model apartments however to make sure your apartment appeals to as many buyers as possible have the wall paper removed and the walls repainted.

8. Too Gender Specific – Make sure that the man-cave is gender neutral. If your bedroom is pink and frilly neutralize it as well.

9. Bulging Closets – If your closets are over packed it will scream not enough closet space. Thin out and organize your closets.

10. Mismatched appliances – If your stove is white, your dishwasher black and your refrigerator is stainless then decide on one color and consider buying new ones that all match.

Looking for help in staging your home? Contact me for a consultation.