Carol Staab
Associate Broker
Douglas Elliman
111 Fifth Avenue
New York , NY 10003

Main Content

Case Study: How Staging, Photography and Video Will Help Sell Your Home

This week’s Pulse Blog is about how important creative staging, artful photography and compelling video are in getting your home the highest price in the shortest time.

Here is a recent story about my listing at 1049 Fifth Avenue #11C asking $4,250,000. This condo was on the market for over 300 days with the previous broker without achieving success. I took over the listing, re-positioned it and developed a very aggressive marketing campaign which included new photos, staging and a compelling video to tell the story of 11C. In just 11 days I received two excellent offers. Unfortunately my client had a life changing event that made him postpone selling his apartment until the end of this year. I will be there when he is ready!

Take a look at the photos when it was previously listed and my after photos that were shot by a top photographer and staged by one of the best in the business.

How your home is marketed and how it shows online is critical to getting it sold especially now in this softer Manhattan market. Make sure you hire a broker who is a top marketer!