Carol Staab
Associate Broker
Douglas Elliman
111 Fifth Avenue
New York , NY 10003

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How To Get Your Home Sold In This Buyer’s Market

In this buyer’s market, it is tougher to get your home sold due to more homes being on the market and lack of buyer urgency. Here’s what you need to know to win in this market. Staging is essential so that your home stands out from the competition. Buyers buy with their eyes in this market. In a seller’s market buyer’s tend to overlook small flaws and rationalize them away because there is urgency and the buyer has a fear of loss. In this market, buyers notice every flaw.

They will emotionally discount the value of your home at a price that could be far greater than the renovation costs. Before your home goes on the market take the time to declutter, paint & make repairs. If your home has a very dated or highly personalized style such as gold sinks & fixtures & ornate moldings you will need to price appropriately taking into consideration the renovation costs. I get an estimate of renovation costs and a renovation proposal from my go-to contractor so buyers won’t overstate the value of a renovation. I also hire the best virtual stager so that buyers can envision the home after a renovation and have a property video for all my listings that tell a compelling story about the home and shows the lifestyle that it has to offer.

Contact me with any questions on getting your home sold in this market!