I’ve talked about the importance of home staging in my 10 Tips for Selling a Stale or Expired Listing and 10 Staging Mistakes That Can Cost You a Sale. Just as important as staging your home for showings, is getting high quality professional photos to use in your marketing. Here are my 10 tips for staging your home for a photo shoot.
1. Get rid of removable storage especially if it is cheap or flimsy that is over flowing with items. This includes shelves that wrap around the microwave or toilet. Also storage baskets. If you have a nice entertainment unit you can consider keeping it. You can also keep a stylish pot rack.
2. Look for your “money shot”.
- If you have a view of Central Park set up a lifestyle shot showing what it would be like to have your morning coffee while looking at the view. Show a small table in front of the window with the park in the background.
- If you have south facing windows capture the light streaks on the floor and walls in as many shots as possibl
- If your apartment itself doesn’t have something great to feature look outside. Is your building near the park or water. Get shots of the water or park and try to include the building. Or if the lobby is stunning then feature the lobby.
- If you have a traditional apartment and furnishings capture a few of the unique architectural details such as moldings and trim
The rest of the photos should be more general but you still focus on the key selling points of your home.
A top broker whose expertise is marketing homes and an accomplished photographer are experts at telling the story of your home, building and amenities in a compelling manner. Hire the wrong broker and photographer and will end up with “ cookie cutter” photos.
3. Contact your handyman before scheduling a shoot and take care of the following:
- Floor marks
- Water stains
- Missing pieces of molding
- Doors that don’t close properly
- You don’t need to repaint your entire apartment however touch up the paint where needed.
4. Get rid of green bulbs – They may be saving you money however they cast a
greenish unflattering tint in photos and is very hard to correct. Use incandescent or halogen bulbs.
Now your home is ready for its close up!